Marketing

Since marketing is the backbone of any Company, its importance cannot be neglected. Marketing is like a mirror of the company, through which one can get the information about the various company products as well as built brand awareness. We, at Koyana Agro, are no exception to this, and have therefore made marketing as a part and parcel of our company’s business process. Looking towards the importance of marketing, and customer service we are glad to inform you that, we have started our marketing operations We also have created a warehousing network in the some cities.

Supply Network

The Company has set up its Marketing Network which acts like a bridge and fulfills the gap between the customers and the company. The supply chain includes Professional and Committed Distributors, Wholesalers and Retailers. Taking into consideration the market The ‘NATURE’S PRIDE’ Brand is the premium range of the company. The full product range of the market through a Distribution Networks to Stores, Mallls & Hypermarkets & in Institutional sales, we already have a strong presence in the key Domestic market & Export market.

Customer Satisfaction

Being a client centric organization, we lay extra emphasis upon customer satisfaction. We have been able to offer complete customer satisfaction by focusing on the following benchmarks, viz.

Quality: The company is quality driven and is adhering to HACCP Standards and ISO 9001-2000. The quality process begins with the procurement of Farm Fresh Fruits and Vegetables, stringent R&D and final product testing through our quality control lab.

Price: our pricing structure is highly competitive since we directly procure fruits and vegetables from farmers of the region who are also our shareholders.